Find out what hundreds of companies have discovered--deep multicultural consumer, business and media data, analysis and visualization tools via a user-friendly web browser platform. Navigate through a plethora of insights that lead to specific actions. Recommended for non-subscribers to the GIS, however existing subscribers may see it as a "refresher course". This workshop is free to Summit participants, however space is limited so advanced registration is required.

Presenter: Smilka Valenzuela, Director of Marketing & Public Relations; Latin Force Group, LLC.

Hong Kong Room

This session picks up where the introduction leaves off and is open to current subscribers and attendees of the introduction workshop. Learn how to address specific challenges within Retail, Direct and Media within industry-specific applications in insurance, telecommunications and consumer packaged goods. This workshop is free to Summit participants, however space is limited to advanced registration is required.

Presenter: David Mesas, DirecTarget Client Advisor; Latin Force Group, LLC and William Somerville, Client Advisor & Insurance Industry Leader; Latin Force Group.

Hong Kong Room

6:00 to 8:00 pm

Arrive early into Miami so that you can get settled into your room, register to the conference and enjoy an informal evening reception where you can meet new and old friends and colleagues. The reception, hors d'oeuvres and live entertainment begin at 6:00 p.m.

Latin Rock Fusion Band:Locos por Juana

Sponsored by Adobo Productions

Ballroom Salon 1

BIO

The business and socioeconomic landscape is evolving rapidly. It is important to look at both the big picture with national and metropolitan area views and equally important to know that your resources are deployed accurately at a micro-neighborhood level to execute advertising, retail and direct marketing initiatives.

This session will feature an overview of Geoscape's own American Marketscape DataStream™: 2008 Series which provides unprecedented depth of coverage and accuracy for multicultural markets. The basic methodological framework will be illustrated along with a visual summary of key facts and figures--covering historical and upcoming population, housing and lifestyle characteristics.

A full-color document containing a graphical and tabular summary and interpretation of these data will be distributed at the conference--this will prove valuable as a reference tool for ongoing planning and execution of marketing, media and distribution endeavors.

9:30 to 10:15 am

10:15 to 10:30 am

10:30 to 11:15 am

11:15 to 12:00 pm

Asian Americans form nearly 5% of the population with about 14 million people. The diversity of this population and their above average buying power require that marketers understand how to segment and target Asians of various countries of origin and levels of acculturation. See effective examples of in-language advertising, targeting various Asian segments.

1:00 to 1:45 pm

The opportunities are large and growing rapidly, but what does that mean for your company? Each product and service is unique and appeals to a different blend of customers. How can you apply the data to a specific set of challenges in order to fuel strategic plans that call for reasonable benchmarks in terms of market size, potential and segmentation? This session provides a primer on gaining strategic business advantages from multicultural marketing to boost growth within enterprises of all types.

1:45 to 2:30 pm

Presenter: Beatris Diaz, Strategic Research Consultant; Toyota Financial Services

2:45 to 3:30 pm

Consumer Goods products providers require both a clear understanding of their consumers as well as of their palates and shopping preferences. Distribution of food products becomes a key issue in this challenge to grow within the competitive U.S. marketplace.  This case study will cover a range of subjects including the innovative custom publication technique that General Mills has created with "Que Rica Vida" magazine. Learn how integrated marketing, distribution and relationship marketing advances CPG Goals.

3:30 to 4:15 pm 

How do you successfully launch a new company-wide initiative targeting multi-cultural markets? Extensive research, experimentation and analytics are the key to avoiding costly mistakes and getting to a winning campaign. The session reveals how mining consumer insights to create truly customized and differentiated strategies can lead to cutting edge execution and enhance your competitive advantage.

Presenter: Luisa Acosta Franco, VP of Emerging Markets; Farmers Insurance

4:15 to 5:00 pm

Health care is among the most critical and controversial subjects of the present era. Building a health care enterprise while incorporating the rapidly growing multicultural market segments requires specific attention to the need for information as well as to the linkage of culture and values. Bridging the understanding to specific acquisition and retention initiatives ultimately leads to greater successes. Learn how working within an increasingly dynamic corporate framework brings benefits as well as challenges to managed care networks.

Hong Kong Room

6:00 to 9:00 pm

Reception followed by Dinner & Live Entertainment

Recording Artist, Writer & Singer: Chrisette Michele

Sponsored by Def Jam Recordings

Ballroom Salon 1

8:30 to 9:00 am

9:45 to 10:30 am

The multicultural market represents terrific opportunity in an era where privacy concerns are the talk of the day. Learn about the latest techniques for ethnicity identification, database enrichment, segmentation, predictive modeling and precise prospect list extraction. Also learn why customer care, retention and growth are at least as important as acquisition. Find out how leading marketers have executed direct strategies that really impact R.O.I. Avoid common mistakes and leverage best practices to ensure your direct marketing investment pays off.

 Presenter: Jorge Enderica, Director of Business Development and Hispanic Marketing; Old Mutual Insurance.

10:30 to 10:45 am

10:45 to 12:15 pm

Strategic Media Planning: Optimizing the Media Mix for Target Segments

The media options are rich, varied and increasingly attractive. Learn about the options available to communicate with segments across the spectrum of audiences. Understand how to determine which of these options best fuel your campaigns in order to achieve branding and demand generation objectives. Find out about the latest tools, data and technologies that enable rapid assembly award-winning action plans.

Presenters:

Joe del Cueto, President; Del Cueto Media Group

Ceril Shagrin, Senior Vice President; Univision

John de Armas, Vice President; DirecTV

Enjoy a hearty and healthful meal with colleagues by Industry

1:15 to 3:00 pm

Whether you have products or services supplied through retailers or if you build the bricks and mortar to store them, this workshop will help you understand how to apply data, analytical techniques and visualization that can ensure you make optimal marketing decisions to reach and exceed your benchmarks. Specific examples clarify how these methods can truly payoff and increase the odds of achieving remarkable R.O.I. when targeting cultural segments.

Presenter: Armando Martin, SuperValu/ Albertsons and Jeff Viturs; Latin Force Group

3:00 to 4:30 pm

Debrief with the presenters and with your new friends and colleagues while enjoying the weather, refreshing beverages and hors d'oeuvres.

Don't miss the closing reception... We will distribute $20 Latin Music iTunes Gift Cards to all attendees as a courtesy of Nacional Records.

An Apple iPhone and iPod nano will be Raffled...must be present to win!

Live Entertainment Artist to be announced!

Ballroom Salon 1

Recording Artist & Singer: El Chino

Ballroom Salon 1

Blue Chip Sponsor 

Multicultural Summit Produced and Hosted by Geoscape International, Inc/ Latin Force Group, LLC.

www.latinforce.net/summit