The founder and chief executive officer of Geoscape, César M Melgoza is a leading innovator and thought-leader on business strategy, cultural insights and on the development of market intelligence systems and analytic services. After having fulfilled key roles at two Silicon Valley firms — Apple and Strategic Mapping — César founded Geoscape to create actionable insights for an increasingly diverse American and international marketplace. Mr. Melgoza has demonstrated remarkable elasticity during his lifetime – prior to his first birthday he and his family migrated from Mexico to a California farm labor camp where he lived until the age of nine and now he provides business counsel and technology to hundreds of senior corporate executives.
Via its U.S. headquarters in Miami and its European headquarters in Amsterdam, Geoscape provides strategic guidance, technology-fueled data products and analytic services. The Geoscape Intelligence System (GIS), the DirecTarget® database enrichment system, American Marketscape DataStream™ geo-demographics and a variety of other databases and technologies are deployed successfully by hundreds of corporations. Geoscape produces and hosts the annual New American Mainstream Business Summit (formerly the Multicultural Marketing Summit)—which has rapidly become the leading event of its kind.
Mr. Melgoza’s career blends unique experiences in information technology, marketing, market research, psychology and public policy. While completing his undergraduate degree in psychology at the University of California, he supervised quality control for Information Magnetics Corp. While earning his master’s degree in at the University of Texas at Austin’s LBJ School of Public Affairs, César served as research associate at one of the first Hispanic market research companies and at the University’s Center for Mexican American Studies. His award-winning master’s thesis published in 1986 and titled Chicanos in the New Economy proved predictive in its thesis and employed advanced statistical analytics — planting the seeds for Geoscape.
From 1987 through 1990, he developed and led desktop mapping and workgroup computing initiatives with Apple Inc. at its Cupertino, California headquarters. He went on to lead marketing and international business development at venture-funded Strategic Mapping, Inc. where he played an integral role in achieving annual revenue growth from $2 million to $35 million within four years. In 1995, he relocated to Florida and created Geoscape to develop next-generation market intelligence.
Mr. Melgoza has served on the advisory boards of Florida International University’s International MBA program and Barry University’s Andreas School of Business. He is a board member of Florida State University’s Center for Hispanic Marketing Communications and is the original investor and a board member of EcoNet Ventures/Latinum Network and a member of the prestigious New America Alliance. His experience is drawn upon frequently by leading publications and dozens of marketing, business and public service conferences. Mr. Melgoza has developed business throughout Latin America, Europe and Asia. His passion for music is demonstrated through performance in Afro-Caribbean percussion. César is the father of four children spanning three decades and is chairman of ShareKindness, Inc. a fund-raising resource for charity organizations.
You can Visit César's Blog by clicking the CEO's Blog on the right. |
Arthur Rockwell is the Vice President of Sales at Geoscape. Arthur has spent nearly two decades helping clients to tap into the increasingly diverse and affluent U.S. Hispanic market. He has extensive experience in connecting media and market intelligence value with strategic and tactical corporate requirements using his extraordinary marketing skills and deep understanding of the U.S. Hispanic market.
Tom brings over twenty years of high-technology marketing experience to his role at Geoscape. Most recently, he drove Corporate and Field Marketing for InQuira, Inc., a customer experience software firm, helping to grow that company's revenue by more that 40% per year. Prior experience includes nearly ten years in various marketing roles at Chordiant Software, aiding their growth from $3M to more than $150M per year. Tom holds a Bachelor of Science degree in Industrial Design and Marketing from Arizona State University.
